IT IS the interview about emu oil which has ruffled the feathers of the usually poised Cate Blanchett.
The Oscar-winner, 45, who has a lucrative contract with skincare and cosmetics brand SK-II, was quoted on the Uk website The Daily Mail claiming “emu oil” was the secret to her beautiful skin.
The oil, which is produced after emus are grown by Australian farmers and killed (one emu creates 10 litres of oil) was said to be a product used by Blanchett.
She was credited on the site with saying: “I tend to use really basic creams and I like to put an oil on, like an emu oil from Australia. It’s from the emu an it’s really nourishing. I prefer an oil to a cream.”
The site then quoted Blanchett as saying: “In indigenous Australian culture, that’s the first oil they put on a baby because it’s so hydrating. It’s all pretty basic.”
But the seemingly innocuous comments — and ones which have emu farmers in NSW excited about a potential celebrity endorsement — caused a ripple of shock among beauty industry writers, because of Blanchett’s high-profile ambassadorship with SK-II.
The actor is contracted to be the face of the brand, which of course, sells its own expensive range of face creams and lotions to a primarily female customer base.
A 75ml bottle of SK-II Facial Treatment Essence currently has the retail price of $100 at David Jones, while 100ml of Emu Oil costs $19.50 from The Emu Shop online.
But the Oscar-winner made moves yesterday to clarify what makes her skin look so good.
Blanchett’s representative made a statement to The Daily Telegraph denying the Oscar-winner has ever used emu oil — or that she even gave the interview about it.
“Cate does not and has never used emu oil on her face,” said Michelle Elliott, Head of
Entertainment at RGM Artists.
Ms Elliott went to say: “This is not a fresh interview with The Daily Mail — this interview actually never took place.”
However, Sean Walsh, a spokesman for the Daily Mail, said the media group stood by the story.
“Ms Blanchett clearly mentioned emu oil in the quotes provided to Daily Mail,” he said.